Introduction

Smith Mountain Lake Boat Rentals (“SML Boat Rentals,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when using our website.

This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices you have regarding your personal information.

If you have any questions about this Privacy Policy, please contact us at 540-484-3980.

Information We Collect

Information You Provide

When you contact us through our website, we may collect information you voluntarily provide, including:

  • Name
  • Email address
  • Phone number
  • Any information you include in your message

Information Collected Automatically

When you visit our website, certain technical information is collected automatically, including:

  • IP address
  • Browser and device type
  • Pages visited
  • Time spent on the website
  • Referring website
  • General location based on IP address

This information helps us improve website performance, monitor security, and better understand how visitors use our website.

Third-Party Boat Reservations

Our website provides a link to an external reservation system located at https://rentals.smlboatrentals.com/.

This reservation system is hosted and operated by a third-party provider and is separate from this website. When you make a reservation, your personal information, reservation details, and payment information are collected and processed directly by the reservation provider.

SML Boat Rentals does not collect, store, or process credit card information submitted through the reservation system. We encourage you to review the third-party provider’s Privacy Policy before submitting personal or payment information.

How We Use Your Information

We use information collected through our website to:

  • Respond to inquiries
  • Provide customer service
  • Improve our website
  • Analyze website traffic
  • Maintain website security
  • Comply with applicable laws

Sharing Your Information

We do not sell or rent your personal information.

We may share information only when necessary to:

  • Provide requested services
  • Work with trusted service providers
  • Comply with legal obligations
  • Protect our legal rights

Third-Party Services

Our website uses the following third-party services:

Google Analytics

We use Google Analytics to better understand how visitors use our website. Google Analytics collects anonymous information such as pages viewed, browser type, device information, approximate location, and website usage patterns to help improve our website.

Social Media Links

Our website contains links to our social media profiles. Clicking these links takes you to third-party websites that operate under their own privacy policies.

Cookies

Our website uses cookies to:

  • Operate the website
  • Remember preferences
  • Analyze website traffic
  • Improve website performance

Some cookies are essential for the website to function, while others are used by services such as Google Analytics.

You can manage or disable cookies through your browser settings at any time.

Data Security

We use reasonable administrative, technical, and organizational safeguards to protect your information. However, no method of transmitting information over the Internet or storing electronic data can be guaranteed to be completely secure.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

Children’s Privacy

Our website is not intended for children under the age of 18, and we do not knowingly collect personal information from children.

Your Privacy Rights

Depending on your location, you may have the right to:

  • Request access to your personal information
  • Request corrections to inaccurate information
  • Request deletion of your personal information where permitted by law

Contact us with questions regarding your information

California Privacy Rights

California residents may have additional privacy rights under applicable California law. If you are a California resident and would like additional information regarding your privacy rights, please contact us at 540-484-3980.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at 540-484-3980.

Revised: June 29, 2026